A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. Landing page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that becomes sales leads and customers. of Facebook or Twitter) to facilitate social media sharing. These pages also tend to contain small icons (i.e. They may also include a relevant image, animation or short video.
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For example, a free offer or newsletter sign up form may only request an email address, whereas high value offers may have longer forms with more details required. Any signup forms on the landing page should reflect the value of the offer. Marketing experts recommend websites remove the navigation menu and limit internal and external links on the page. A good landing page explains the product offer in a clear manner and places visual emphasis on the value of the product or service presented. Landing pages often contain clear, concise action-oriented headlines. Since then the customer requirements changed, requesting integrations with other solutions such as email marketing, lead nurturing and customer relationship management systems. The rise of cloud computing and e-commerce around 2009 provided ideal conditions for these startups to flourish. As a result, in 2009, several startups, including Unbounce, were formed to simplify and streamline the process. The process was tedious and time-consuming. Landing pages originated with the IT departments of Microsoft in late 2003 in response to poor online sales of Office. The ultimate goal is to convert the visitor into a customer. The goal is to capture as much information about the visitor as possible. An email campaign can then be developed based on responses to transactional landing pages. The visitor information is obtained in order to add the visitor's email address to a mailing list as a prospect. This is accomplished by providing a form that needs to be filled out. The purpose of the transactional landing page is to persuade a visitor to take action by completing a transaction. The "References" landing page type should be a transitional stage before the second type which is the "Transactional" Type.
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The idea is to isolate the visitor in this landing page from any other distractions, like full website menu or "similar products", and surround the visitor with all available information about the targeted product to convince him to take action and get captured. These can display text, images, dynamic compilations of relevant links or other elements. There are two types of landing pages: reference and transactional.Ī reference landing page presents information that is relevant to the visitor. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number or an inquiry form. The general goal of a landing page is to convert site visitors into sales or leads. Landing pages are often linked to social media, e-mail campaigns, search engine marketing campaigns, high quality articles or " affiliate account" in order to enhance the effectiveness of the advertisements. A landing page may be part of a microsite or a single page within an organization's main web site. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. Landing pages are used for lead generation. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. In online marketing, a landing page, sometimes known as a " lead capture page", " single property page", " static page", "squeeze page" or a " destination page", is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email or an online advertisement.
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